01 · Catch
Calls, forms, ads and referrals land in one CRM.
Leads in. Jobs booked.
I help local service businesses generate qualified leads and turn them into booked calls and jobs.
Daily driversTools I work with
Websites & Funnels
Sites and funnels I've shipped. Hover to browse, open to walk through them.
OpenAutomations
Real screens from the GoHighLevel workflows I build.
Open the galleryBuild Plan
A practical plumbing workflow blueprint, with a featured 32-second consulting film.
OpenServices
What I build for coaches, contractors and local service teams.
Open- Client Onboarding01
- CRM Setup02
- Managing Subaccounts03
- GHL Automation04
- Websites & Funnels05
- Conversion Tracking06
Websites & Funnels
Browse the websites and funnels I've built for local businesses. Select a project to explore its design.
Automations
The workflows that run while the crew is on a roof — built in GoHighLevel and wired to the calendar, the phone system and the reviews.
Missed-call text-back
Every unanswered call gets a text within seconds, so the lead never has to call the next company on the list.
Lead nurture
Multi-day SMS and email sequences that stay warm without sounding like a robot wrote them.
Review engine
An automatic review request after every completed job, routed to the platform that matters for your trade.
Pipeline hygiene
Stages that move themselves, reminders for stale quotes, and a dashboard that tells the truth.
Services
One connected customer journey—from first enquiry to booked work, with reliable conversion measurement.
The booked-job loop · GoHighLevel
Catch. Connect. Get the job booked.
A joined-up GoHighLevel system for local service teams. Less lead leakage. Clearer next steps. Better follow-through.
02 · Connect
Fast, personal replies. One clear next action.
03 · Convert
Book the visit. Keep it. Follow up after the job.
The toolkit
Built around how your team works.
Six building blocks. One connected operation.
01 / 06
A smoother first impressionClient Onboarding
A guided start that captures the details and sets the next appointment.
Intake formsWelcome follow-upAppointment setup
02 / 06
Know what needs attentionCRM Setup
A clean pipeline that matches how your team sells and delivers.
Pipeline stagesCustom fieldsTags & views
03 / 06
Consistent across locationsManaging Subaccounts
Repeatable location setups, sensible access and tidy handoffs.
Snapshot setupUser permissionsLocation checks
04 / 06
Follow-up that does not get forgottenGoHighLevel Automation
Speed-to-lead, reminders, nurture and reviews—with clear stop rules.
SMS & emailWorkflow testingTeam notifications
05 / 06
A clear path to enquireWebsites & Funnels
Fast, focused pages connected to the right CRM and calendar.
Landing pagesLead formsCRM connection
06 / 06
Know which campaigns bring real enquiriesWebsite Conversion Tracking
Measure form submissions, phone clicks and thank-you-page visits from Google Ads with GA4 and Tag Manager—connected to your website and GoHighLevel lead flow.
Google Ads conversionsGA4 + GTM eventsEnd-to-end testing
The workflow · local service lead to booked job
WORKFLOW MAP
One enquiry. Every next step handled.
A complete example—from lead capture and qualification to appointment outcomes.
Lead arrivesForm · call · ad · referral
CRM updatedDe-dupe · source · pipeline
Instant responseSMS/email · team alert
Booking linkChoose a time · confirm
Booking decision · two paths stay in sync
YES · Appointment booked
Move to Booked → confirmation → 24h + 1h reminders → discovery / service call → estimate or proposal → log outcome.
NOT YET · No booking
1h + next-day SMS/email → check for reply or booking → if still quiet, enter spaced Maybe / Later nurture. Stop on reply or opt-out.
CHANGE · Rescheduled / canceled
Update the appointment → replace stale reminders → notify the team. Cancellations get a rebook link; no old-time reminders.
After the conversation · close the loop
WON · Job accepted
Move to Won → onboarding / job updates → after completion, request a review and record the result.
MAYBE · Not ready
Move to Maybe / Later → helpful, spaced nurture → exit on reply, booking or opt-out.
LOST · Not proceeding
Close as Lost → save a reason → stop sales reminders and keep the pipeline clean.
Illustrative build map, not a live system. Timing, consent, eligibility and exit rules are confirmed for the business before launch.